Account-Based Marketing (ABM) & ABX
You know your ICP. Does
your ICP know you?
Almost every B2B campaign is trying to do the same thing
Reach the right accounts with the right message at the right time.
Clients just describe it differently: a target account list, an ABM program, ICP-led targeting. Whatever you call it, precision targeting reduces waste and compounds ROI over time, and it’s the discipline underneath everything else we build — including the content syndication, display and SQL programs described below.
HOW IT WORKS
We identify and prioritize the accounts that match your ICP, using first- and third-party intent, technographic and firmographic data, installed-base signals and suppression lists, we orchestrate multi-channel engagement across display, content, email and outbound to surround those accounts at every stage of their journey. We then track account and contact-level engagement so you can see intent building in real time, not just after the fact.
Typical inclusions
- ICP and target account list development
- Intent and technographic data overlay
- Multi-channel orchestration (display, content, email, outbound)
- Account and contact-level engagement tracking
- Always-on or campaign-based delivery models.
Todyl’s account-based brand-to-demand pilot generated not just leads, but booked deals inside the first 3 months.
Send us your
target account list.
We’ll identify & prioritize
accounts that match your ICP.
