How AI search is collapsing the B2B GTM model and what to build instead
Key insights from the Forrester B2B Summit on GTM disruption, AI-driven buyer shifts, and what B2B teams should build next.
Outbound • Inbound
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Don’t rebrand, rewire.
What to do during a brand identity crisis?
Marketing and monsters at the excel.
What’s keeping people up at night at B2B Marketing Live?
Your content doesn’t convert because it doesn’t stand for anything
Marketing leaders are not lagging behind due to lack of content. They are losing out since their content is comparable to that of everyone.
The B2B marketing plays actually driving pipeline in 2026
Discover B2B marketing strategies that drive pipeline in 2026, with proven plays to accelerate sales conversions, improve buying committee consensus, and build a B2B marketing strategy that helps brands do more with less
Account-based growth looks different in Mid-market vs Enterprise
Account-based growth breaks when teams assume one playbook can serve all mid-market and enterprise scenarios. Real results come from treating ABG not as a single formula, but as an operating model that adapts to different buying behaviors, economics, and timelines. Because buyers are dynamic, your ABG must be, too.
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